Finding the Right Team to Transform Your Concepts Into Profitable Products
As technology advances and more and more companies drive innovation, we often take for granted how much work goes into the products we use on a daily basis. From the phone you use, to the car you drive, every tiny detail of those products is carefully planned and fine-tuned to serve various purposes.
The process that goes into product design rarely gets the credit it deserves. We have a tendency to ignore the design process and focus more on the idea or aesthetic.
How many times have you seen a new product advertised that matches an idea you had but never acted on?
Probably more than you can count.
The reason most people never bring their ideas to life is that they simply don’t know where or how to start turning their idea into a reality. That’s where an industrial design firm, otherwise known as a product design firm, comes in.
What is Industrial Design?
Industrial design is an approach to transforming ideas into products or systems that enhance user experiences through form and function.
Industrial design balances user needs, market demands, and manufacturing processes. Industrial design is a comprehensive and strategic process that is often involved in many aspects of a company. Product designers build close collaborative relationships working with sales, marketing, engineering, manufacturing, and customer service teams to create a product that not only drives business goals but also impacts the end user positively.
Who Offers Industrial Design Services?
There are many ways to get your product designed. The services you use depend on your working preferences, your needs, and your budget.
Typically, freelance product designers and marketers compete to take on your project. However, the right industrial design firm offers many services and collaborates with you from product design strategy to launch. BOOM Designs takes collaboration a step further and includes a project audit post launch analyzing successes and opportunities of how a project achieved its objectives.
Freelance Designer or Industrial Design Firm?
While there are certainly plenty of great freelance product designers out there, they simply do not have the time and resources to provide the level of service that you can expect from an industrial design firm. On the other hand, you could also hire all of those services individually, from engineers to marketers, to bring your concept to life – but this often leads to confusion and miscommunication.
A scenario where it makes more sense to hire a freelancer would be an existing team that already includes engineers, designers, and marketers but needs help with specific aspects of industrial design. That being said, some companies still prefer a design firm over a freelancer because they need that particular expertise and experience that a freelancer just cannot provide.
For example, established brands (such as Infantino and Wrigley) have huge design teams in place. These brands may need assistance overseeing and guiding an entire design process. If relying on internal resources, achieving business objectives may be out of reach. An industrial design firm’s expertise and proprietary processes are required to drive business goals that are profitable and scalable.
Whomever you decide to hire, what’s most important is that they can integrate well with your team while providing value to your project.
Why You Need an Industrial Design Firm
Whether you have a basic idea or a specific concept, an industrial design firm can turn your concept into reality. A good design firm is going to think bigger than simply getting your product on the market – they’re going to help you develop a profitable product design strategy.
An industrial design firm offers the expertise and experience you need to identify marketing opportunities, prevent flaws which could negatively impact the user experience, and create a cost-effective manufacturing process. This expertise can save you a lot of time, money, and hassle from trying to figure everything out on your own.
At Boom Designs, we believe design encompasses not only how a product looks, but we also take a strategic approach by leveraging market research, user insights, and competitive analysis to create a finished product that’s truly innovative and profitable.
As passionate as we are about the creative side of industrial design, we never lose sight of your business objectives. Whether you are launching a new startup or you have an established company, we align your brand identity with your product’s design ensuring that it’s positioned for your targeted customers.
We’d love to help you turn your next idea into a beautiful, functional product that provides an incredible experience for your customers.