ResearchDesigning solutions that meet user needs require a research process that identifies key insights and create a user-focused and personalized design strategy.
Six step process utilized to gain key insights that drive product development and innovative design solutions.
The study of people and their cultures. Involves observations and interactions with people in their environment.
The process of recording observations gathered in ethnographic research that respond to the following: "I saw…" and "I heard…"
Categorizing the different observations into specific themes to identify a potential opportunity to design around.
Write out insights including the key consumer needs to be expressed as a problem worth solving.
Evaluate the insights in a consumer survey to identify the key opportunities to design around.
Problem-solving techniques that involve the spontaneous contribution of ideas from a focus group of team members.
Determining the strengths and weaknesses of your competitors to develop strategies that give you a distinct advantage.
The process of gathering and interpreting market analysis regarding a product or service including crucial characteristics of your target market.
DesignMarket success and user loyalty come from product solutions with exceptional functionality and intuitive usability. We create user-centered designs focused on brand enhancement.
Models that connect to and inspire an audience and that can be iteratively consumer tested.
Design (Proof of Concept) Model
A model preceding a sketch using materials and techniques allowing for easy design revisions. This model emphasizes the product’s defining features, demonstrating its core functionality.
Appearance (Looks-Like) Model
A high-level presentation model that showcases not only the form but the colors, materials, and finishes.
Functional (Works-Like) Model
A working model that demonstrates full product functionally but may not reflect the final appearance.
DevelopTransforming concepts into functional solutions that meet users' needs while connecting with your end users' emotions fuel our designers' engineering and prototyping development strategies.
3D development to increase productivity, aid in the creation of a product, improve the quality of design, provide form and function communication, and create a database for manufacturing and product analysis.
Engineering Pilot Review
Work with the manufacturer evaluating and reviewing final product samples to develop the best product possible.
LaunchReal-life manufacturable design solutions as a result of exhaustive research and iterative development. We can see you through every phase of deployment, from marketing to post-launch evaluation.
Internal presentations and video stories that Sales and Marketing teams use to 'sell in' a product to a customer.
Creating a container that emotionally connects with users and withstands quality testing.