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Our Process: Research

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Product Design Innovation ResearchDesigning solutions that meet user needs require a research process that identifies key insights and create a user-focused and personalized design strategy.

Product Design Discovery Journey

Six step process utilized to gain key insights that drive product development and innovative design solutions.

Ethnographic Research

The study of people and their cultures. Involves observations and interactions with people in their environment.

Capturing Observations

The process of recording observations gathered in ethnographic research that respond to the following: "I saw…" and "I heard…"

Identifying Themes

Categorizing the different observations into specific themes to identify a potential opportunity to design around.

Insight Development

Write out insights including the key consumer needs to be expressed as a problem worth solving.

Evaluate Insights

Evaluate the insights in a consumer survey to identify the key opportunities to design around.

Ideation

Problem-solving techniques that involve the spontaneous contribution of ideas from a focus group of team members.

Industrial Design Competitive Analysis

Determining the strengths and weaknesses of your competitors to develop strategies that give you a distinct advantage.

Product Design Market Research

The process of gathering and interpreting market analysis regarding a product or service including crucial characteristics of your target market.

Unique Selling Proposition

The factors presented by a seller as to why a product or service is different from and better than their competition.

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