Product Design Research
Product Design Innovation ResearchDesigning solutions that meet user needs require a research process that identifies key insights and create a user-focused and personalized design strategy.
Product Design Discovery Journey
Six step process utilized to gain key insights that drive product development and innovative design solutions.
The study of people and their cultures. Involves observations and interactions with people in their environment.
The process of recording observations gathered in ethnographic research that respond to the following: "I saw…" and "I heard…"
Categorizing the different observations into specific themes to identify a potential opportunity to design around.
Write out insights including the key consumer needs to be expressed as a problem worth solving.
Evaluate the insights in a consumer survey to identify the key opportunities to design around.
Problem-solving techniques that involve the spontaneous contribution of ideas from a focus group of team members.
Industrial Design Competitive Analysis
Determining the strengths and weaknesses of your competitors to develop strategies that give you a distinct advantage.
Product Design Market Research
The process of gathering and interpreting market analysis regarding a product or service including crucial characteristics of your target market.
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